Guardian Angel – The Legacy Marketing Experience
#deathtech
As a founding Designer at Guardian Angel, my responsibility is to refine and launch products, campaigns, and establish a strong brand presence. I aim to create a holistic brand that courageously challenges societal taboos surrounding death and resonates deeply with people.
Duration
June 2021 – Current
GSuite
Basecamp
Procreate
Google Analytics
Tools Used
Figma
Canva
Adobe CC
PostHog
Facebook Ad
Roles & Responsibilities
Product Design
Project Management
Social Media Marketing
Charity Campaign Creation
Conceptual Work
Branding
Hiring Talent
In collaboration with over 50 charities, we have worked diligently to equip them with the necessary tools to effectively promote, implement, and amplify their legacy propositions, ultimately aiding them in achieving their legacy goals.
Our campaign focuses on addressing the key barriers that hinder individuals from including charitable gifts in their wills.
Building a legacy community
Campaign Headline
“Make Your Mark On The World”
Our tailored signature line vividly showcases the transformative power of a legacy gift, inspiring individuals to contemplate the profound impact they can make on future generations through charitable giving. We further encourage action by offering a user-friendly free wills service, providing people with flexible options to write their wills online, over the phone, or in person.
Growing Pledges
Through continuous collaboration with our legacy partners, our campaigns thrived. Each feedback received played a pivotal role in refining our online will products, ensuring a seamless experience for supporters of charities. The results were truly remarkable, with a substantial increase observed within just a year of launching our campaigns.
+598%
Number of Free Wills Written (Spring 2023)
+142%
Pledges Left to Charity (Spring 2023)
£1.8m
Pledges Left to Charity (Spring 2023)
St Barnabas
“Really easy to set up & the team have been incredibly supportive… as a result of our partnership, over 40% of the people who made their will online left a legacy gift”
Thames Valley Air Ambulance