Octopus Legacy – The post-acquisition brand experience.
#deathtech
After the acquisition from the Octopus Group, we were on a mission to look at our brand once more and see how Guardian Angel could become one of Octopus’ major players. We worked with two established agencies, Regular Practice, and Sonder & Tell to develop the rules and implement the new brand.
Duration
June 2023 – Current
Tools Used
Figma
Canva
Adobe CC
PostHog
Notion
Roles & Responsibilities
Project Management
Conceptual Work
Branding
“A death tech startup designed to help people through the weeks and months following the death of a loved one, the brand has carved out a niche by thinking more holistically about end of life.”
– Octopus Legacy on changing how we talk about death. (Creative Review, Jan 2024)
Up until now, Guardian Angel and its competitors have been so focused on the functionalities and the seamless process of our products and has overlooked the profound emotional value we could provide our customers.
Rebrand
The bag is the window to the soul.
We are all the things we carry – from lipsticks, and phone chargers, to cigarettes, and memories.
These mundane items, compounded, build an idea of the whole person. We are a sum of our parts. Pieces of a life.
Sweeping stories of a person’s entire journey on Earth can be pieced together with the smallest details. Joining the dots.
