Just Challenge Wellness Platform
Wellness when we needed it the most
Just Challenge, renowned for organizing overseas excursions, recognized the need to swiftly adapt its business model to the digital space amidst the pandemic. We swiftly embarked on shaping the brand direction and formulating a long-term engagement strategy, prioritizing speed at every stage of the process.
Duration
March – April (2020)
Tools Used
Photoshop
Illustrator
Sketch
LearnWorlds
Miro
Role & Responsibilities
Lead Visual Designer
Competitor Research
Brand Workshop & Exploration
Two No-Code Solution Wellness Platforms
Social Media Execution
About Just Challenge
Just Challenge is a prominent startup that serves as a CSR Consultancy for large corporations, dedicated to raising funds for charities worldwide. By offering their clients a personalized journey focusing on physical health, mental well-being, and purpose, they create meaningful experiences that drive positive impact.
Speed x Scale Approach
In a record time of 4 weeks, our team successfully built an MMP (Minimum Marketable Product) that aligns with the vision of Just Challenge Wellness.
We scaled into the equation, ensuring that we can quickly scale our proposition in response to the growing target customer base.
2 Workshops
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4 weeks
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0 to 1,000 users
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2 Workshops ⋆ 4 weeks ⋆ 0 to 1,000 users ⋆
The Challenge
Our first initiative, the Just Challenge Wellness Platform, aimed to provide a cost-effective and time-saving no-code solution for startups. With just four weeks at our disposal, our team worked diligently to create a robust digital product ready for market, targeting Just Challenge's existing clients. During this process, we actively explored and gained insights into the capabilities and limitations of LearnWorlds
My Role
In the project, my role involved leading workshops to gain a deep understanding of the client's requirements. Collaborating with their Brand Activation team, I successfully developed a brand identity and created essential assets for their Wellness Demo Platform.
When designing the digital product for Just Challenge, we meticulously identified the imagery and values that the team aimed to capture. Our focus revolved around three key aspects that we wanted the designs to reflect:
Design Direction
The importance of words
Your Actions
Connecting with the community
